Internet Marketers Want To Reach The Right Prospect?
06 October 2021
Many people may want to start writing their ad copy as a first step. Those who do are missing an important step, one that can make or break their marketing efforts.
To write truly effective copy you need to understand who your perfect prospect is. This is commonly referred to as and avatar and is the logical first step.
Understanding the person's interests and frustrations will make writing copy easier and much more effective.
Tailoring your marketing message to this specific individual will help grab their attention and make them want more.
Here is a worksheet that will help you organize your thoughts and will be a handy reference going forward.