Your Most Valuable Internet Marketing Business Asset

It's not your bank account, but has the potential to fatten it up.

It's not your prospects, but it's full of them.

It's not your website or social media presence.

It's your email list and can be the best way to generate income.

Many people may tell you the email is dead, but it couldn't be further from the truth. What is dead is bad email.

6 Tips to building a profitable list

1. Be Real Leave your prospect wanting to open your emails. Be yourself and personalize your messages with interesting stories. Help the prospect feel a connection to you and feel connected to your message.

2. Be Likeable As your prospect goes through the journey of getting to know you help them get to know like and trust you. Bring value to the party and build a long term relationship with the prospect.

3. Be Patient Don't go straight for the sale. Let them get to know you first. Help them remove any objections and roadblocks when it comes time to promote.

4. Be Relevant Keep your prospects interests in mind to increase the probability that they will open your emails. You wouldn't send an email about cats to a dog person right?

5. Be A Resource Provide information, tools and resources to the prospect that will enrich their experience and fall in line with their interests. Let them see you as the "go to person for XYZ".

6. Niche Down Your list should focus on a specific niche and not be too broad. This allows you to provide relevant information that will be valuable to the prospect. You can always build other lists in the future to focus on other niches.

There are always emails that routinely get opened as soon as they come in and others that get glossed over with the intention of coming back to them. The goal obviously is to be the first of those two options.

Keep in mind that occasionally someone will choose to unsubscribe and that's OK. If it starts happening too often then it might be time for a reality check to see if it's something you are doing wrong.

But, it might just be that they are no longer interested or maybe they are getting overwhelmed by the number of emails they receive. It's up to you to leave them wanting more by bringing massive value.